Sephora has introduced the new Good For program, featuring more than a thousand products in store with four green labels: Good For You, Good For A Better Planet, Good For Vegan and Good For Recycling.
 
The labels make it easier for people to find products whose formulas have a minimum of 90% ingredients from natural origin, that come in eco-designed packaging, that are made with sustainably sourced ingredients, are vegan-friendly and free of animal-derived ingredients, or are good for recycling.
 
Some skincare and makeup brands already available at Sephora stores will adopt these green labels to better guide customers. They include a selection of products by LVMH Maisons sold at Sephora.
 
We Care For Good Program
 
At the same time, Sephora’s We Care For Good  program, launched two years ago, has been completely revamped to engage with responsible beauty, adopting transparent information on the composition of products in the Sephora Collection range (We Care For Good Formulas), as well as details on responsibly designed packaging (We Care For Good Packaging) and concrete actions at every level across Sephora to help preserve natural ecosystems (We Care For Good Ways Of Doing).
 
This new Good For initiative fits with the broader Sephora Stands initiative, which encompasses all Sephora commitments to exemplary corporate and social responsibility. These actions invite Sephora teams to join together behind a shared goal: build a better, more eco-conscious world.